Thursday, May 19, 2005

Nothing but hens in the Fox House

This plum was also featured on

FNC's 25-54 Prime "Downward Spiral"

April '05 marks "the sixth consecutive month where FNC declined versus prior month in M-F, primetime P25-54 (every month since Nov '04),"

CNN's press release says. The 25-54 demo is coveted by advertisers. One insider called it a "downward spiral." FNC still has more demo viewers than CNN, though (443k vs. 304k in April).

Here are FNC's month-by-month weekday primetime averages in the 25-54 demographic:Oct. 04: 1,074,000 / Nov. 04: 891,000 / Dec. 04: 568,000 / Jan. 05: 564,000 / Feb. 05: 520,000 / March 05: 498,000 / April 05: 445,000

Also: In April 2005, FNC's weekday primetime demo average decreased 25% compared to the year-ago, while CNN increased 27%


Mr. Natural said...

I hope they choke! I was at a garage sale today where the guy tried to RECRUIT me to join the NRA...I belonged when I was a kid, but NO WAY now...he said they are losing membership at a "quickening rate". Could be the same reason folks are turning away from FAUX NEWS, y'think?

dailyread said...

I recently gave up my NRA membership because they spent ten times the cost of my membership trying to get more money out of me. They were a great organization until they shifted their focus to massive fund raising thriugh scare tactics.
As for Fox News...they insult my dog's intelligence. Their blatant lies repeated day after day are beginning to remind me of a bunch of Republican Senators serenading the choir.